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Etiam ullamcorper molestie ultricies. Praesent sed tincidunt ex, vel iaculis purus. Duis vestibulum lacus sed magna malesuada, nec iaculis libero accumsan. Phasellus elit ex, tempor ut ligula a, lobortis hendrerit diam. Pellentesque euismod rutrum nisi quis faucibus. Fusce non sapien sagittis, mollis lorem vel, posuere sapien. Ut risus ante, congue non feugiat ut, accumsan in felis.
Integer iaculis justo justo, a interdum ipsum volutpat eu. Suspendisse in porttitor magna, ac blandit velit. Sed accumsan quam tincidunt tellus ullamcorper interdum. Proin commodo mi vel diam accumsan ultricies vitae eget ante. Nulla egestas, enim lobortis iaculis finibus, neque diam suscipit dolor, sed pretium tellus ipsum eu libero. Aenean congue nisi a quam consectetur posuere. Nunc vulputate, ante a suscipit sodales, metus ligula convallis ante, vel pellentesque ipsum odio ac purus. Cras pulvinar volutpat elit, quis euismod nisi consectetur eget. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nunc tincidunt mattis erat, rhoncus consectetur erat sagittis id.
Phasellus interdum lectus dolor, non egestas elit condimentum eu. Mauris quis mi non elit pharetra egestas vel sit amet orci. Nunc eu bibendum elit. Nam eu eros vel felis auctor fringilla non sit amet libero. Mauris facilisis magna est, sit amet rutrum dui efficitur vel. Curabitur condimentum mi auctor, vehicula risus et, semper nisl. Nam semper, erat eu euismod fermentum, nulla dolor rhoncus lectus, id blandit dolor nisl vel diam.
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The reason for the creation of UX Effect
The idea grew from an observation of working with project managers, product managers and traditional marketers in small, medium and large-sized businesses who struggled to make user-centred design decisions related to digital products. I have seen businesses lose money creating products that are based on assumptions and guessing what their customers need. There is very little to sometimes no evidence to support what their customers need or what their frustrations are. This is resulting in product managers feeling uneducated and then blamed for a product’s failure. Companies are also wasting time making products people don’t use or even like.