User Research: The Foundations to Success

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Overview

Research is the critical start point in developing a successful digital strategy.

In this course, there’s a focus on representing the voice of the user within the design process because business and user insights drive the success of the design performance. We share our knowledge about primary, secondary and desk research techniques, to help you measure both customer behaviour and attitudes towards your product. Qualitative and quantitative insights help you to fully understand your customers’ needs and frustrations. Afterall, User Research is the bedrock of success.

What you’ll learn

The principles of good User Experience Research
User research techniques and how to create a research plan that works for you and your customers.
How to understand your user’s needs and frustrations so you can achieve confidence when making business decisions.
How to conduct insightful user research with tips and best practices from survey creation, customer interviews and usability testing.
How to analyse user insights and research data.
How to implement an effective user-driven product plan to help find solutions to user problems.

Who is this course for?

Product Managers and Product Owners looking to learn more user-centred approaches to user research and product development.
UX Designers who wish to upskill with the latest skills and techniques in user research.
Frontend Developers who wish to know more about user research best practices.
Business Analysts and project managers seeking to better understand their customer’s needs and frustrations.
Start-up Founders & business owners who want to scale their business with the latest user research techniques to help validate or invalidate design decisions.
Anyone interested in starting a career in user experience design and research.

This is the best way to understand what your users actually need before investing more time and money into your product.

Lisa was instrumental in helping me gain the confidence and perspective to get going in my early entrepreneurial career. She provided meaningful insight and practical advice, in a friendly, intelligent and authentic manner. She always went the extra mile by providing incredibly thorough support by way of emails, tips, and strategies to move forward. She really does encapsulate professionalism, friendless, intelligence, and truly accessible success! I have learned a lot about my capabilities and my strengths as a woman in tech, even with my short time working with her. A total inspiration and a true joy to work with.

Francesca Davis

Brand Strategist

Lisa is a truly fantastic tutor with so much knowledge to impart and experience to share. She made the content engaging and interesting and radiated a love of her area of expertise.

Neasa Carroll

Freelance Motion Designer

I personally find Lisa a joy to work with. Her professionalism is underpinned by excellent communication skills, a good sense of humour, very strong skill sets and huge personal integrity.

Brendan Fuller

CEO of Rainmaker Ltd

Since working with Lisa, we have experienced an increase in traffic to our site and an increase in our newsletter subscribers. Before the revamp, our Shopify website was lifeless and disordered, with no sense of cohesion. With Lisa’s UX guidance, we turned our website into an easy-to-navigate accessible platform. It’s so simple to categorise and track products, saving us so much time.

Margaret Corscadden

Business Owner of TwentySix

Benefits of this course

Get support from experts in our online community
We are here for you every step of the way. There are opportunities to connect and socialise with other business professionals.

Self-paced online course
You get access to all the lessons. There are no deadlines so you can progress through the course at your own speed.

Downloadable Templates and guides
We believe that the most effective way to learn is by doing. You have actionable tasks and templates that you can use to help build your skills and confidence in the primary UX techniques.

Access to course materials for 1 full year
We understand everyone learns at their own pace and we want you to progress in the course in your own time. You have access to course material for one whole year.