How to create a thriving E-commerce Website: Step by step

Overview

Do you want to get your business online right now so that you can continue to make sales and increase your brand awareness?

Now is the best time to get you and your fabulous business out there. Whether you have a brick and mortar outlet, work in health and wellness, beauty service, or you are a creative wanting to sell your products online, you can build your online business today. If you own a service or product-based business, it’s important to ensure your business can continue trading by getting online now. Or perhaps you want to scale up your business using an easy, reliable and user-friendly e-commerce platform such as Shopify.

We show you the key steps to creating your website, provide expert knowledge on branding and experience design considerations, how to gather customer research, how to ensure you have data protection built into your online business, how to set smart goals and how to programme your mind for success with access to templates, swipe files and online tools to save time. This is the essential toolkit for setting up your business online with specialised mentoring available so that you are supported in achieving your goals.

Course Duration

8 hours.
Course is based on 2 hours per week over 4 weeks to achieve your goals consistently.

Price

Thriving Website Course Access: €615
Course + Group Mentoring: €977
Course + One to One Mentoring: €1350

Course Details

This course is ideal for businesses that need a website to sell products to grow their business online and to become empowered with the most relevant e-commerce knowledge.

What you’ll learn

How to create a brand that represents you, your values and mission.
Key considerations for logo design online and offline.
Learn how to gather customer feedback quickly and easily so that you can grow your business instantly.
Learn about best practices for creating a survey and see it as an opportunity to gather testimonials for your website for customer social proof.

Printables: Branding resources, Brand statement template, Survey template, Customer Persona template.

We give a full tour of Shopify so that you know how to get the most out of the platform.
How to choose a Shopify theme with optimal functionality that’s right for your business and customer needs. Bonus: We have sourced discount codes for the most user-friendly, e-commerce themes available inside the course.
How to upload a purchased theme. In the demo, we use the ‘Turbo’ theme.
How to edit your images using Canva and upload them to your website.
How to create web pages that convert your visitors into returning customers.
Learn how to set the theme styles easily to reflect your brand.
How to optimise your checkout experience for international selling using the correct currencies and cart options.
How to link your payment gateway to your website to get paid for your products.

How to set scenario notifications for your customers via email such as if the cart has been abandoned.
How to understand customer behaviour from reviewing marketing insights in Shopify analytics.
A review of the best marketing apps available to help you increase sales.

Printables: A list of the top Shopify Marketing apps to help you optimise the customer experience. The list includes a GDPR cookies app, cart upselling apps, discount popup apps, SEO apps and more.

Creating trust & loyalty through data protection

How to integrate privacy into your business & marketing strategy

The key steps to ensure a compliant digital strategy

Lawful, fair & transparent
Liability & accountability
Purpose, accuracy & retention

The Adtech Cookie is crumbling

Cookie regulation, how it affects your digital business
Consent & cookie permissions
User-friendly examples

Protect your business when working with partners & suppliers

Data Protection Agreements (DPA)
Data Protection Impact Assessment & Briefing

Myth-busting & steering clear of scaremongering

Simple Roadmap to Compliance

Goal setting and planning

How to get clear on what goals to set.
How to grow your sales keeping your goals in mind.
How to decide on the direction you want to go and the meaning that you attach to making this happen.
Understanding what motivates you and aligning your values to your goals.

Maintaining an unshakeable mindset

How to build your confidence and keep your positive energy flowing each week.
How to focus on what is going well, enabling you to have a strong mindset.
How to enjoy the process, celebrate the small wins and keep taking aligned action.

Workbooks: Goal setting & planning guide, The Ultimate Mindset reboot guide and Overcoming limiting beliefs guide & a Weekly planner to help you to achieve your goals seamlessly.

Who is this programme for?

If you are an action-taker and business professional who wishes to become self-sufficient and technically confident when updating and optimising your website, then this course is for you. This is a step-by-step programme, based on research, best practice and years of experience. If you like having the additional support of a community of like-minded business professionals at your fingertips, you’ll have access to the expertise of those who are also building their businesses online.

Businesses who need an online shop may include (but are not limited to):

Retail: Brick & Mortar shops or outlets
Health and Wellness practitioners
Hair & Beauty professionals
Creatives: Makers & crafters
And any small business with a service (and an idea of products you want to sell).

FAQ

No, you may have a service business and have an idea of the types of products your customers need. If you have a way of getting access to products that you could sell either from the supplier directly or through drop-shipping such as from Amazon or Oberlo, you can create a catalogue of products to sell. There are Shopify plugins for Amazon and Oberlo where you don’t handle the product but can charge a percentage. We do recommend that you have a registered business and are tax compliant. If you already have products ready to sell and a way of delivering (through delivery companies or through drop-shipping) you are ready to create your online shop.

These sessions are highly interactive, structured and client-led so that you get the most out of them. These sessions are limited to a select number of people so that the group calls are intimate and provide you with the space and time to have your business questions answered. There are 4 sessions in total (45 minutes per session).

In these sessions, we get to know you and your business and give our best advice and strategies on how to implement your plan. These sessions are invaluable as you learn from the experts directly. You receive 2 User Experience mentoring sessions, 1 Data Protection (GDPR) mentoring session and 1 Goal setting & Mindset mentoring session. We are here to support you in any way we can and we want your business to thrive. These sessions give you business accountability alongside the time and the space to get your questions answered by the experts. Availability is limited so book early.

The group coaching starts the first week of every month. There is one group session per week over the 4 weeks which takes place online. You receive 4 group mentoring sessions in total (45 minutes per session). The sessions will be recorded in case you miss a session but you can still get your questions answered by the experts. Spaces are limited to 15 people, so book early.

Schedule for group Mentoring:

The UX mentoring session:

First session: First Wednesday of the month at 7:30pm.
Last session: Last Wednesday of the month at 7:30pm

The Mindset & Planning mentoring session:

One session: Second Monday of the month at 7:30pm.

The Data Privacy & GDPR mentoring session:

One session: Third Monday of the month at 7:30pm.

In these sessions, we get to know you and your business and give our best advice and strategies on how to implement your plan. These sessions are invaluable as you learn from the experts directly. We are here to support you in any way we can and we want your business to thrive. You receive invaluable 2 UX mentoring, 1 GDPR mentoring session and 1 Goal setting & Mindset mentoring. You receive 4 one-to-one sessions in total (45 minutes per session). Spaces are limited to 10 people, so book early.

The One-to-One Business Mentoring starts the first week of signing up to the course. There is one session per week over the 4 weeks which takes place on Zoom. You receive 4 one-to-one Mentoring Sessions in total (45 minutes per session).

In these sessions, we get to know you and your business and give our best advice and strategies on how to implement your plan. These sessions are invaluable as you learn from the experts directly. You receive 2 User Experience mentoring sessions, 1 GDPR mentoring session and 1 Goal setting & Mindset mentoring session. We are here to support you in any way we can and we want your business to thrive. These sessions give you business accountability alongside the time and the space to get your questions answered by the experts. Availability is limited so book early.

Instructors

Lisa Reburn, User Experience Researcher & Digital Designer

Lisa is a User Experience Researcher & Designer based in Ireland. She has worked as the lead designer on multiple award-winning Business to Business and eCommerce websites for various industries. Lisa has a Masters in Digital Media, has received 2 UX training certificates and has lectured in the area of Digital Design.

She is the founder of UX Effect and aims to help businesses identify and solve user experience issues so they can strategically grow their business in a human-centred way.

Claire Nicole Stansfield

Claire Nicole Stansfield is an International Coach Federation (ICF) accredited success coach. Claire is passionate about helping entrepreneurs align their mindset to their goals, by overcoming limiting beliefs and growing their confidence to take action on the strategy with more ease and flow in turn accelerating their results. Claire pulls on her own experience as a serial entrepreneur that spans over 2 decades, to support you with the mindset to excel in business.

Maeve Dunne, Data Privacy Consultant

Maeve is a Data Privacy Consultant, with an emphasis on privacy-friendly communication and marketing. Taking a common-sense approach to GDPR & e-privacy regulations, Maeve will provide practical advice for you to integrate into your business strategy to ensure trust and loyalty with your brand. Maeve is the Data Protection Officer for Ireland’s National Concert Hall, qualified through the Law Society of Ireland.

Benefits of this course

Get support from experts in our online community
We are here for you every step of the way. There are opportunities to connect and socialise with other business professionals.

Self-paced online course
You get access to all the lessons. There are no deadlines so you can progress through the course at your own speed.

Downloadable Templates and guides
We believe that the most effective way to learn is by doing. You have actionable tasks and templates that you can use to help build your skills and confidence in business.

Access to course materials for 1 full year
We understand everyone learns at their own pace and we want you to progress in the course in your own time. You have the freedom to access the material for 1 whole year.

Thriving Website: Course

€615 + VAT

1 year exclusive access to the course and materials.
Membership to the Facebook group with access to a network of business professionals

*Split payment options available.

Enroll Today

Grow Together: Course + Group Mentoring

€977 + VAT

1 year exclusive access to the course and materials.
Membership to the Facebook group with access to a network of business professionals
4 exclusive group mentoring sessions with our experts to help you in your business journey

*Places are limited

Enroll Today

VIP: Course + One to One Mentoring

€1350 + VAT

1 year exclusive access to the course and materials.
Membership to the Facebook group with access to a network of business professionals
4 VIP one to one mentoring sessions where you get personalised help and support from our experts.

*Places are limited

Enroll Today

Lisa was instrumental in helping me gain the confidence and perspective to get going in my early entrepreneurial career. She provided meaningful insight and practical advice, in a friendly, intelligent and authentic manner. She always went the extra mile by providing incredibly thorough support by way of emails, tips, and strategies to move forward. She really does encapsulate professionalism, friendless, intelligence, and truly accessible success! I have learned a lot about my capabilities and my strengths as a woman in tech, even with my short time working with her. A total inspiration and a true joy to work with.

Francesca Davis

Brand Strategist

Since working with Lisa, we have experienced an increase in traffic to our site and an increase in our newsletter subscribers. Before the revamp, our Shopify website was lifeless and disordered, with no sense of cohesion. With Lisa’s UX guidance, we turned our website into an easy-to-navigate accessible platform. It’s so simple to categorise and track products, saving us so much time.

Margaret Corscadden

Business Owner of TwentySix

I personally find Lisa a joy to work with. Her professionalism is underpinned by excellent communication skills, a good sense of humour, very strong skill sets and huge personal integrity.

Brendan Fuller

CEO of Rainmaker Ltd

Lisa has been a great help and support to our company and its online journey. She has given us practical advice, tools & resources to build on our existing platform. If you are looking for smart and effective advice, UX Effect is an excellent fit. We look forward to future mentoring and training from Lisa & UX Effect.

Evelyn O'Flynn

Business Owner of Tadgh O’Flynn Jewellers

Lisa is a truly fantastic tutor with so much knowledge to impart and experience to share. She made the content engaging and interesting and radiated a love of her area of expertise.

Neasa Carroll

Freelance Motion Designer

I find Maeve and her team outstanding in dealing with all aspects of data protection and privacy. Maeve’s hands-on approach and experience in this field puts clients at ease straight away. She guides them through the complex and varied issues in data protection and privacy easily. Maeve originally comes from a marketing background so she offers a unique and commercially orientated insight into this whole area, which greatly benefits her clients.

Conor Robinson

Solicitor & Partner at Lavelle Partners

I think everybody deserves a coach like Claire! Claire has been absolutely invaluable in my search to find direction and clarity in my life and career. During my coaching, I learned so much about myself and she really strengthened and awakened the passion I had in me. She helped me clarify my thoughts on my career transition and identify what I needed to do to move forward. I’m very grateful that she recognised the potential in me and encouraged me to go after my dreams. I could not recommend Claire enough!

Marcella Fiori

Business Owner of The Coffee Officina